Black Friday Sales & Promo Codes (2018) – 14 Shops For The Best Discounts

black friday 2018

Eugenia Liew


I want to say that Black Friday is the one annual shopping event that everyone saves up for, but let’s be real – our bank accounts are kinda still bleeding from the 11:11 madness.

For the benefit of the suaku folks who are asking just what is Black Friday: Black Friday is actually an American shopping holiday. It is the day after Thanksgiving, marking the day people begin Christmas shopping. Black Friday was traditionally for offline stores, while the following Cyber Monday (26 Nov 2018) is for online stores.

This year, Black Friday is on 23 Nov 2018 – that’s today!!! – so if you haven’t got your shopping lists ready then you had better hurry get your shit together. Here’s a round up of the top on- and offline stores to shop at this weekend.


Singapore Black Friday Sales Guide (2018)

Black Friday deals 2018 Promotion period  
Courts 23% off with promo code BLACK23 + pre-Black Friday sale: 12% off Apple, Dyson, Electrolux & more with promo code BRAND12. 19 to 26 Nov 2018
ezBuy Free agent fee + 15% off shipping  22 to 25 Nov 2018
Sephora 15% off sitewide  23 Nov 2018
iHerb 11% off sitewide with promo code BLACK now till 26 Nov 2018
WT+ Group (Topshop, BCBGMAXAZRIA and more) 30% off storewide (min. 3 pieces) 22 to 25 Nov 2018
Zalora Pre-Black Friday sale: 25% off with promo code 25EARLY
Reebonz 20% off (almost) everything with promo code 20BLACK3 + free $50 shopping credits (no min. spend) 21 to 25 Nov 2018
Shopee Up to 50% off selected brands, including Laneige, New Balance and more   23 to 26 Nov 2018
Google store $100 off Google Pixel 3/3XL  22 to 26 Nov 2018
Lazada Up to $30 off for HSBC cardholders + daily vouchers 23 to 26 Nov 2018
Amazon Daily deals, including discounted Amazon devices like Fire HD 10 tablet and the Kindle   23 to 27 Nov 2018
Qoo10 Black Friday deals + $1 daily auctions 22 to 25 Nov 2018
Robinsons Up to 80% off + iPhone & iPad giveaway 23 to 25 Nov 2018

Popular stores like Asos and Robinsons have not released the full details of their Black Friday deals, but we will update this page leading up to the most important Friday of the year. (Okay, 2nd most important if you celebrate Good Friday…) For an idea of what promos these stores may have, scroll down to check out last year’s promos.

If you’re planning to do some serious international shopping – i.e. in foreign currency – you can check out RateX to further maximise your savings.


Courts Black Friday Deals 2018 – 23% off

If you’re looking to replace old appliances (or just buy a swanky new fridge), you’d better take advantage of the Courts Black Friday deals. The electronics megastore is offering a whopping 23% off sitewide with promo code BLACK23 starting 23 Nov 2018.

That’s super attractive, considering you can easily spend thousands at Courts. The catch is that it’s limited to the first 100 customers daily – guess you better set those alarms for 00:00. If you gan chiong want to shop now, there’s the pre-Black Friday sale of 12% off selected brands (including Apple and Dyson).

black friday 2018


ezBuy Black Friday deals 2018 – free agent fee & 15% off shipping

ezBuy is everyone’s favourite Taobao agent, but aside from helping jiak-kantang shoppers to translate the Chinese site, ezBuy also offers freight forwarding services (“ship-for-me”). For this weekend, agent fees are waived in addition to the 15% off shipping.

This is applicable for all services sitewide, which means it’s the best time to shop on international websites that don’t ship here because not only do you score the international sites’ Black Friday deals, but you get discounted shipping to Singapore too.

black friday deals sales 2018


Sephora Black Friday deals 2018 – 15% off

As a full-time beauty junkie and hardcore Sephora fan, I’m a little disappointed with the Black Friday discounts. For one day only (23 Nov 2018), is offering 15% off storewide. I say I’m disappointed because they have 20% off storewide sales quite often, so this pales in comparison.

Nonetheless, if you have something urgent you need and can’t wait for a better sale, then go ahead. It’s most worth it to shop for cosmetics from brands like Dior, NARS and Urban Decay because these don’t typically go on sale at their own boutiques.

black friday 2018


iHerb Black Friday deals 2018 – 11% off sitewide

If your cosmetics stash (or vitamin drawer) needs a little replenishment, iHerb is having 11% off everything this Black Friday 2018. You don’t even need to wait for 00:00 to scramble for the goodies – the promo code (BLACK) is already live.

As an added perk, all shoppers will get bonus loyalty credits (+11%). Credits are earned each time you shop on iHerb, and are offset from your next purchase. Time to stock up on manuka honey and acai powder!

black friday iherb 2018


WT+ Group Black Friday deals 2018 – 30% off Topshop, BCBGMAXAZRIA & more

Wing Tai group may sound like a strange construction company that you know nothing about, but it’s actually the parent group of 11 fashion apparel brands including Topshop, Dorothy Perkins, Warehouse, Cath Kidston and BCBGMAXAZRIA.

This Black Friday, all the brands are offering 30% off storewide for the sale weekend, but you must purchase at least 3 pieces to enjoy the promo. That minimum spend is quite sian, but you can always shamelessly ask other shoppers if they want to combine purchases so both of you can score the 30% off.

black friday sales 2018 deals singapore


Zalora Black Friday deals 2018 – 25% off selected items on

Zalora’s Black Friday promotion may seem the have the highest discount, but written right below the “EARLY25” promo code is “valid on selected items” in fine print. Bummer.

To be fair, Zalora does have an impressive catalogue so there are actually some 18,777 “selected items” eligible for the discount. Don’t worry though – you won’t have to painstakingly sieve through all 189 pages of the promo catalogue. You can shop as usual; those eligible for discount will have a black banner on their product photos.

While a lot of the cheaper and heavily discounted pieces are from Zalora’s own label, there are quite a few other brands like Adidas, Ivy Park, Calvin Klein, Love Moschino, Finders Keepers, Dr Martens and etc on sale too.

black friday 2018


Reebonz Black Friday deals 2018 – 20% off + free $50 shopping credits

Itching for designer arm candy? Well, luxury marketplace Reebonz has joined in the Black Friday fun. The 2018 pre-Black Friday sales (50% + 10% off) was but a teaser: They’ve just released the details of the real deal – an additional 20% off most items (promo code: 20BLACK3), as well as free $50 credits for anyone and everyone. And nope, there’s no minimum spend to use to 50 bucks.

The promo code states it’s 20% off “almost everything”, but doesn’t explicitly state which categories are excluded. To know whether the item is eligible for the discount, you can check under the “coupons” tab on the product page.

black friday sales 2018 deals singapore


Shopee Black Friday deals 2018 – up to 50% off selected brands like Laneige, New Balance, etc

In addition to the usual curated Black Friday deals, Shopee has selected several brands for a blanket discount (i.e. X% off all the products of that brand). Do note, however, that’s a 3-hour flash sale at quite unearthly hours: it runs from 12am to 3am on 23 Nov 2018.

The more notable brands are Laneige (25% off), La Roche-Posay (30% off) and Marshall (40% off). New Balance is having 20% off too, but on selected models only. If you’re looking for a new watch, Casio’s also selling all models (on Shopee) at $99.

shopee black friday deals sales 2018


Google Black Friday deals 2018 – up to 50% off Google Pixel 3/3XL

The Google store has some attractive Black Friday deals, especially if you’re looking to get a Google Pixel 3 or 3XL. For the weekend, Google knocks $100 off the Pixel 3’s $1,247 price tag.

If for some reason, you’re looking to get 2 handsets – couple phones, perhaps? – then check out the U.S. Google store instead: The Pixel 3/3XL is going for buy 1, get 1 at 50% off. Even if you include the cost of a freight forwarder, you should still save quite a bit.

Other items on sale include the Google Home, Google Home Mini and Google Chromecast. Check the prices of Google SG’s campaign page.

black friday 2018


Lazada Black Friday deals 2018 – up to $30 off for HSBC cardholders

The official Lazada Black Friday and Cyber Monday campaign runs from 23 to 26 Nov 2018, but Lazada has already started releasing daily vouchers and coupons. New coupons come out at 9am and 6pm every day, so park your ass there on time.

If you’re a HSBC cardholder, you also get up to $30 off your purchases. The actual promo has yet to be released, so check back for it.

black friday sales 2018 deals singapore

Even without Black Friday, Lazada sells almost everything at competitive prices, so it’s mostly the big-ticket items (like furniture and electronics) that many shoppers wait for sale season for.

One thing I like about Lazada is that they have official stores on the platform too. K-beauty brand Laneige, for instance, is on Lazada, and often participates on online sale campaigns.

black friday sales 2018 deals singapore


Amazon Black Friday deals 2018 – discounted Kindle, Echo, Fire tablet & more

Amazon is one of the biggest shopping aggregators from the U.S., which is literally the birthplace of this festive shopping holiday. Amazon’s Black Friday-Cyber Monday campaign has no blanket discount code, but they have released some pretty neat curated deals on popular products like their Amazon devices.

You can get the Fire HD 10 tablet at 99.99USD, which is 33% off the usual price of 149.99USD. If you want to save more, you can use the RateX browser extension which lets you pay in SGD (so you skip your bank’s crap exchange rate and high foreign transaction fees). Just note that if you use RateX, the purchase will be considered a local online transaction, so no bonus rewards/miles/rebates for foreign spends.

Singapore Prime members also get exclusive Prime Now deals, including up to 50% off the GoPro HERO6 and Bose headphones. The sale runs until Tuesday, which is an extra 24 hours longer than the rest.

black friday 2018


Qoo10 Black Friday deals 2018 – curated deals + $1 daily auctions

Qoo10 is the kind of shopping site that takes part in almost every shopping event there is. Sometimes I think stuff are on sale more days than not, so don’t you dare buy anything at full price. This Black Friday, Qoo10 has quite a few things going on:

First, selected brands will be releasing coupons. For instance, x-mini will be having 10% off all their items. Aside from that, there’ll be “$1 rocket auctions” happening daily at noon. Each auction will last 10 minutes only, and some sneak peek items include the Oppo R17 Pro smartphone and the popular Longchamp Le Pliage bag.

black friday 2018


Robinsons Black Friday deals 2018 – iPhone XR with $4,800 spend

As far as offline Black Friday sales go, Robinsons takes the top spot. People – and not just crazed millennials – actually queue overnight outside the department store on Black Friday. But it isn’t really the deals that the shoppers are interested in- most of it’s the freebies, which include the iPhones and iPads when you spend $4,800 to $8,000.

If you’re planning to head down for the sale, the discount tiers are as follows:

  • Ladies’ shoes & accessories – up to 80% off*
  • Womenswear – up to 80% off*
  • Menswear – up to 80% off*
  • Home & lifestyle – up to 80% off*
  • Gourmet – up to 50% off*
  • Toiletries & health supplements – up to 50% off*
  • Children & toys – up to 35% off*
  • Cosmetics & fragrances – up to 20% off*

You can further maximise your savings if you swipe your purchases with the Robinsons OCBC card (5% unlimited rebate).

black friday deals 2018


Surprisingly, Asos is not part of Black Friday Singapore 2018

Last year, the Asos blessed the world with a whopping 30% off storewide on Black Friday weekend, so this year, I was anxiously waiting at the edge of my seat all week… But alas! Asos doesn’t seem to be participating in this year’s sale.

They released a 20% off code (HELLO20), but country restrictions apply, and Singapore isn’t eligible for it.


black friday 2018 asos



Is there anywhere else you like to shop on Black Friday and Cyber Monday? Share it with us in the comments below.


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Eugenia Liew

I’m a 90s millennial who’s starting to realise that #adulting is more expensive than it seems on Instagram. When I’m not writing for MoneySmart, I’m usually playing with drain-dwelling stray cats or shopping at Sephora.