Amazon Prime Singapore – 5 Things Prime Membership Means for Singaporeans

amazon prime singapore

Joanne Poh


Amazon has been a big disappointment for Singaporeans. After all the hype surrounding the launch of Amazon Prime Now in Singapore, everyone was dismayed to discover that the product range was nothing like its US counterpart’s.

Worse, they removed the free shipping GlobalSaver option from their website, forcing you to sign up for their loyalty programme to get free shipping. So, should you do it? Here’s the complete lowdown on Amazon Prime Now in Singapore.


Amazon Prime Singapore membership – quick facts

Amazon Prime Singapore fact sheet
Membership price Free trial for 30 days, subsequently $2.99/month
Shopping interface Prime Now app only, no desktop. Does not have full range of Amazon US products. Local and US products are split
International shipping Free with min. spend S$60 on Amazon US
Local 2-hour shipping Free with with min. spend S$40 on Amazon Singapore, otherwise $5.99
Local 1-hour shipping $9.99 per order
Other benefits Amazon Prime Video & Twitch Prime


1. Amazon Prime membership costs $2.99/month

Amazon Prime is basically Amazon’s loyalty membership programme, localised for the Singapore market.

Right now, Amazon is offering Singapore customers a free 30-day Prime trial. But you’ve got to remember to cancel your subscription when the trial has expired, otherwise you could find yourself getting charged.

If you choose to continue subscribing to Prime, it’ll cost $2.99/month for a promotional period. Once the promotion is over membership will cost $8.99 a month. They have not announced when the promotion will end.

For that monthly fee, you get free shipping on Singapore and US Amazon purchases, but there are minimum spends for each. Different amounts apply.

By the way, it’s not the only membership programme of its kind here. The other big player is Lazada and Redmart’s LiveUp programme.


2. Amazon Prime members get free international shipping with min. order $60

Back in the good old days, Amazon customers could enjoy free shipping to Singapore on products which qualified for the GlobalSaver option so long as they spent at least US$125.

You didn’t have to be a member of any of Amazon’s programmes to enjoy this free shipping offer. You simply had to select the GlobalSaver option upon checking out.

That’s now a thing of the past. Now you have to sign up as an Amazon Prime member to get free shipping from the US.

The minimum spending requirement for free shipping is S$60 for Prime members, which is less than half of the previous amount required to qualify for GlobalShipping.

Members also generally pay less for shipping of regular items and can take advantage of free shipping offers that Amazon offers from time to time.

The major catch is that you need to shop through the (shitty) Prime Now app, and not everything from Amazon US is available on it.


3. And also free local 2-hour shipping (Prime Now) with min. order $40

Amazon really needs to re-think their marketing strategy, because right now the names of the various schemes are confusing as hell.

You need to be an Amazon Prime member to enjoy Prime Now, their 2-hour shipping service which is only offered on products in their local catalogue. This includes groceries, electronics and toys, amongst other things. Prime Now 2-hour shipping is now free for orders over $40… for Prime members only, of course.

There are few problems with this.

One, in terms of product range and pricing competitiveness, Amazon Singapore cannot hold a candle to Lazada or Qoo10.

Two, the 2-hour promise is kinda weak considering we live on such a small island. Even if you live in Punggol or something, you can probably nip down to the nearest shopping mall and buy whatever it is you need so urgently in that time frame.

CC1 - mobile

CC1 - desktop

4. But you’re forced to use the Amazon Prime Now app

Another major flaw of Amazon Prime Singapore is that you can ONLY shop through their Prime Now app, which is buggy and a terrible way to peruse the products listed on there.

One of the worst aspects is that Amazon Singapore and Amazon US are entirely segregated on the app. That makes it very tricky to do comparison shopping and to look for the best product.

For example, if you want to find a coffee maker, you have to trawl through two different sets of listings and do separate computations of how much you need to spend to get it delivered free.


5. There’s also Amazon Prime Day Singapore (15 to 16 July)

Over in the US, Amazon Prime Day (8 July 2019) is the stuff of legend. This is Amazon’s signature sale for good deals, especially for electronics and home stuff: Think Apple Watch, Fitbits, Amazon Fire TVs, Kindles, etc.  These deals are only open to Prime members.

In Singapore, Amazon Prime Day happened for the first time last year. In a Business Times interview, the director of Amazon Prime Singapore said that for Prime Day, Singapore Prime members can get a “customised set of benefits” and “curated set of deals”.

We all know that’s corporate-speak for ha ha, you suckas aren’t going to get the full range of discounts.

Sure enough, the deals in Singapore weren’t as powerful as the ones in the US. There wasn’t a whole lot of consumer tech in the mix; instead, we got discounts mainly on kitchen appliances and, um, regular groceries like Coke and Colgate toothpaste.

Hopefully they’ll do better for the 2019 edition of Amazon Prime Day Singapore, which is on 15 and 16 July 2019. If you’re not already a member, it shouldn’t hurt to sign up for a free trial to see how it goes.


So how… is it worth paying to join Amazon Prime Singapore?

Amazon is clearly trying to push customers to use their services more regularly. And for the time being, it surely can’t hurt to sign up for a free trial to see what’s on offer, even if it’s just to make a one-off purchase just to make use of the free shipping.

But ultimately, a lot depends on the entire shopping experience – which is equal parts product range, competitive prices and pleasant user experience.

If you’re going to make a customer pay, even if it’s just a few bucks a month, you’d better score top marks in all three. Unfortunately, Amazon Singapore just isn’t good enough. They might also have entered the game too late as there are already some dominant players in Singapore’s e-commerce scene.

That said, there is a way consumers might benefit. The launch of Amazon Prime signals an aggressive bid to lure customers, which could well push other players on the e-commerce market to offer more competitive prices and shipping.

Do you plan to sign up for Amazon Prime Singapore? Tell us why or why not in the comments!


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Joanne Poh

In my previous life, I was a property lawyer who spent most of my time struggling to get out of bed or stuck in peak hour traffic. These days, as a freelance commercial writer, I work in bed, on the beach, in parks and at cafes, all while being really frugal. I like helping other people save money so they can stop living lives they don't like.