SMRT Joins Fare Hike: Is the National Taxi Association Playing “Un-Fare”?


Ryan Ong



I’ve mentioned that, when Comfort raises its prices, the other cab companies will follow. Well don’t congratulate me, because a myopic chimpanzee could have seen it coming. Now, the National Taxi Association (NTA) has issued calls for precisely that: fare hikes across the board. And SMRT has been one of the first to respond. The question is, what will the Competition Commission of Singapore (CCS) do about it?


What is Price Fixing?

Price fixing is when co-operating companies (sometimes called a cartel), attempt to standardize the price of a particular product or service. It runs contrary to the concept of a free market economy, which is a concept pretty sacred to Singapore.

Most of the time, price fixing is rare; business entities are as co-operative as rabid house cats. Whenever a group of companies tries to fix a price, one usually undercuts the others to steal business. This is actively encouraged, to keep businesses competitive.


Cab stand at condo, with many cabs in line
Yes, we totally make choices. It’s not as if we mindlessly take the first one that comes along


How Does Price Fixing Affect You?

There are eight taxi companies in Singapore, of which Comfort is the biggest. But which of them most deserves to succeed?

As a consumer you’re supposed to vote with your money. You’ve heard of “one man, one vote”? In business it’s “one dollar, one vote”. So if you like Comfort, you pay Comfort. If you like Transcab, you pay Transcab. The rest can keep their filthy paws off your wallet.

In order to entice you, cab companies will have to improve their service. They’ll need to increase their availability, get rid of the taxis that smell like Ikan Bilis, and pick drivers who don’t seem to suffer from perpetual PMS. More importantly, they’ll have to justify asking you to pay more.


SMRT poster saying "we say YES to good service"
And maybe, SMRT will realize they should stop hiring Captain Obvious for their ad campaigns.


It’s hard work.

But companies like SMRT and Comfort, under the National Taxi Association (NTA), have found an easier way out: by raising their prices collectively, taxi companies can rake in higher fares without improving service. There’s no need to justify fare hikes to you, because everyone else is charging the same. Short of not taking a cab, you’ve lost your consumer voting power.


The NTA’s Role

The National Taxi Association (NTA) issued a statement urging all taxi companies to follow Comfort. In other words, it encouraged fare hikes across the board. That smacks of price-fixing, and sent the CCS crashing down on them faster than a greased meteor.


Worried man thinking
“So I said if the guy next door sold kopi for 80 cents, then you should as well. That’s all. Please don’t tazer me again.”


For comparative purposes, consider the 10 modelling agencies the CCS fined. When the modelling agencies attempting to fix a standard rate, they got slapped with a $360,000+ penalty. Now if the NTA gets off scott-free, it might send the wrong message: that it’s okay for taxi companies to fix prices, but not anyone else.

Other organisations, like the Consumer Association of Singapore (CASE), also called foul. Their executive director, Seah Seng Choon, said:

“Such a call will work against the interest of consumers, as choice will be limited since there is only one fare structure…each company has its own cost structure so fares need not be the same. We hope to see free competition prevail in the marketplace.”


But the NTA claims…

That it’s not price fixing. They’re merely expressing an opinion: that all taxi companies should follow Comfort. It’s the choice of individual companies whether or not they choose to listen. And if SMRT decided to follow their advice, it’s SMRT’s choice (and hence, fault).

The NTA also likes to claim it’s speaking on behalf of taxi drivers, who (according to them), need the fare hikes. Noble, but a little odd…since quite a few taxi drivers aren’t even members of the NTA. It’s like me marching into the UN and claiming to represent Canada’s interests, because I “spoke to a bunch of Canadians once”.


Cab driver with passenger
“Eh, you NTA is it? I need to to go to the toilet. Later you go for me can?”


Our Conclusion

At worst, the NTA was deliberately trying to encourage price-fixing. But I don’t think so. My opinion?

The NTA made a poor, misguided attempt to get on the taxi companies’ good side. They ignored the public anger at taxi companies, and turned themselves into scapegoats. Like a deer strapping on a neon signboard and visiting the nearest hunting lodge.

But I think the issue with the NTA is a diversion. It’s not a question of whether the NTA attempted to price fix or not. The real issue is that SMRT, a major transport provider, is following on the heels of Comfort. The taxi companies are price fixing, and prosecuting the NTA does nothing to stop them.

Right now, going after the NTA is like worrying about a flu while the doctor’s discussing a brain tumour.


Old four wheel cart at Malay village
The last time taxi fares were reasonable here


Image Credits

Rudy Herman

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Ryan Ong

I was a freelance writer for over a decade, and covered topics from music to super-contagious foot diseases. I took this job because I believe financial news should be accessible and fun to read. Also, because the assignments don't involve shouting teenagers and debilitating plagues.