Shopee’s 1st Year Anniversary Sale is Here to Continue the Online Sale Awesomeness

shopee birthday sale

You might have been sound asleep on Black Friday, or just trying to go cold turkey on online shopping, but if for whatever reason you missed Shopee’s Black Friday and Cyber Monday sales, you don’t really need to worry because they’re back again just in time for Christmas with their 1st birthday sale!

Surviving the saturated e-commerce landscape in Singapore is not something to be overlooked, and Shopee has certainly come a long way since inception. Their birthday sale on 12th December is a step up from their previous two sales which were in 3 hourly blocks.

This time, you get 7 hourly sales starting on the hour from 12-6pm. We’ve picked out some of the star buys for each of the hourly sales, but there’s definitely more to explore. It’s as simple as just downloading the Shopee app and you’re good to go. Also, there’s an additional bonus at the end of the article so read on!



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1. Daniel Wellington 40mm Classic Black – 24.53% off


Original price: $159.00

Sales price: $119.99

Unless you’ve been living under rock, you would have most definitely noticed plenty of social media “influencers” rocking Daniel Wellington watches. Classy and extremely popular amongst both young and older Singaporeans alike, this is certainly a great time to purchase one of the “in” brands of the moment at a great discount.


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2. EuropAce E-turbo Oven – 41.73% off


Original price: $169.90

Sales price: $99.00

While Singaporeans might not be cooking at home as often as before, we totally wouldn’t be surprised if this flew off the virtual shelves extremely fast. This 11L 2-in-1 air fryer and turbo oven is certainly a great buy for people who don’t like to be fussed over preparing food, and allows you to air fry, bake, grill, and roast your food.


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3. Philips AquaTouch TripleTrack blades electric shaver – 50.63% off


Original price: $79.00

Sales price: $39.00

This wet and dry shaver is a steal at $39.00, its TripleTrack heads technology offers a much more efficient shave. The shaver even has a pop-up trimmer which is great for sideburns and moustache shaving. Even if your battery is empty, a quick 3 minute charge will provide enough power for one shave so you don’t have to worry even if you are in a rush.


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4. Sulwhasoo Gentle Cleansing Foam Ex 200ml – 66.78% off


Original price: $59.90

Sales price: $19.90

One of the most popular new brands to enter the Singapore market with their flagship store at Capitol Building, Sulwhasoo is known for their high quality products (and higher prices). Their Gentle Cleansing Foam Ex is one of their more basic products, but you can still be assured of its quality.


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5. Double Tier Jewelry Box Black PVC With Inner Gray – 71.63% off


Original price: $34.90

Sales price: $9.90

Need a place to store all the accessories lying around random places in your home? If you’re the sort who randomly discovers jewellery and small accessories that you thought you lost in small nooks and crannies of your house, this is certainly a necessity, and at $9.90 you probably don’t need to even think twice.


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6. Ju-ju-be Diaper Bag – 25% off


Original price: $212.00

Sales price: $159.00

There’s really no argument as to which is the most popular baby’s bag brand at the moment. Jujube has taken the world by storm with their innovative and stylish designs, and you can be sure that this is going to be one of the stars of this anniversary sale.


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7. Google Chromecast Ultra – 50.25% off


Original price: $199.00

Sales price: $99.00

To wrap up the sale, we have one of the most popular tech gadgets over the last few years to end with a bang. Google’s Chromecast devices have changed the way people watch TV, and you don’t have to invest in expensive smart TVs or other set top boxes to turn your TV into a whole new entertainment hub. The Chromecast Ultra allows you to stream in up to 4K Ultra HD and HDR, so for all you Singaporeans who spent a bomb on 4K TVs, here’s where you can put it to good use.


You can find out more information on their birthday sale page here. On top of the great offers, MoneySmart readers get a special discount too! Enter the promo code 1BDAYMS and enjoy $7 off your order.

The offer is valid until 18/12 23:59 with a minimum spend of $15. Valid for one-time use and not for Miscellaneous, Tickets & Vouchers Category. Promo code must be entered at the checkout page. Applicable to payments involving Shopee Guarantee (credit card & bank transfers only).

This article is brought to you in collaboration with Shopee.