5 Baby Fairs To Buy Baby Essentials in Singapore – Are They Worth it? (2019)

baby fairs singapore

These days, it seems like there is always a version of a baby fair going on in Singapore.

If you have ever been to a baby fair, you’d know that they’re some of the largest events in town, housing thousands of brands under one roof. Yet, while the brands are quite similar across the fairs, there are different discounts, freebies and lucky draws to look out for.

Which ones are actually worth visiting? Here’s a look at 5 of Singapore’s top baby fairs that mothers and mothers-to-be flock to. Some of these fair are already over for 2019, but as soon as information for future fairs are out, we will update this article accordingly.


Mummys Market (5 to 7 July 2019 at Expo)

The next upcoming baby fair in Singapore is the Mummys Market, the largest baby and children fair in Singapore and Southeast Asia with over 200,000 brands, including brands like Snapkis, Fisher-Price, Abbott, Doona and so on.

With a baby fair this huge, you may need more than one day to see them all. It is held twice a year, or more.

The last one was held at 19 to 21 April 2019 at the Suntec Singapore Convention and Exhibition Centre, where they gave out 1,500 goodie bags. If you registered beforehand, you would have received discount coupons worth up to $20,000 in savings.

Later this year, it will be held on the first weekend from 5 to 7 July 2019 at Singapore Expo Hall 5.

The July fair is promising 3,000 free MamyPoko Diaper Packs and massive discounts up to 90%.

Before heading to the baby fair, download their shopping magazine to get a full list of their deals so that you can fully prepare yourself and focus on the priorities.

For mums with toddlers, Mummys Market offered a bottle trade-in deal at the fair where you could bring your old or unwanted bottles and teats and exchange for new bottles and teats at promotional pricing. The participating brands included Medela, Hegen, Pigeon, Avent, Tommee Tippee and others.


Baby Land Fair Expo (16 to 18 August 2019 at Expo)

The Baby Land Fair Expo is held twice a year at the Singapore Expo. Although the number of brands and products are not as numerous as other fairs, you can find some deals in this baby fair that you can’t find in stores as they bring in products direct from brand owners and distributors.

The upcoming one will happen from 16 to 18 August 2019 at Singapore Expo. No specific details are out yet except that they are partnering with mega brands like Mothercare, Motherswork and Mummys Market.

During the last baby fair over the weekend of 1 to 3 March 2019, they gave out pregnancy angbaos for mothers expecting babies born in the Year of Pig (2019). There were some great discounts like $350 off a set of Medela breastpump bundle, and half price off a Philips Avent Electric Steam Sterilizer. They also gave out 3,500 packs of Mamypoko Diapers, free.

There’s a ‘Shop and Win’ lucky draw organised during the fair so you can stand to win a steriliser or a stroller. In the recent fair, they gave out cash vouchers worth up to $200 per person. The more you spend, the more cash vouchers you get.

Baby Land Fair Expo has a price match guarantee, ensuring that parents are paying the lowest or at least the same price as compared to other baby fairs. Baby Land will refund the balance if you find a cheaper price elsewhere. With this, you can shop away with peace of mind knowing you are getting the cheapest deals.


Supermom Baby Fair (30 Aug to 1 Sep 2019 at Expo)

The Supermom Baby Fair is held once a year and is organised by Supermom, a community of mothers who claim that their aim is to make the pregnancy and parenting journey happier and easier.

This August, the Supermom Baby Fair will offer cash gifts, goodie bags and freebies such as Pampers premium pack. The upcoming one in August will give away a free cash voucher of $308 to pregnant mothers, a goodie bag worth $308 and free diaper packs. If you qualify as the top 100 spenders, you also get a free GB Pockit+ Stroller.

At its last iteration over the weekend of 15 to 17 March 2019, 3,000 goodie bags and 1,000 packs of diapers were given out daily in the recent Supermom Baby Fair.  $1,000,000 cash was also given out to 10,000 pregnant mothers. If you are early, their early bird flash deals have great discount too, worth up to $30,000. It was held at Suntec Convention and Exhibition Centre.

The location changes though, last year in 2018, it was held at Marina Bay Sands.

There are 150,000 participating brands and products each time and as an added (and perhaps, very necessary) feature, your purchases come with free delivery. You can expect to find discounts up to 90%.

The good thing about Supermom Baby Fair happening at the end of August is that you can shop online to avoid the long queues, earn points, and get exclusive offers on their online shopping portal. To collect the purchased items, you can either collect personally or use a personal shopper and get home delivery.


Baby Baby Fair (end of November)

While you may have already missed major baby fairs like the Supermom Baby Fair and the Baby Land Fair Expo for 2019, you’re in time for the Baby Baby Fair, held twice a year at the Suntec Singapore Convention and Exhibition Centre.

There are discounts up to 90% off and further discounts if you pre-order before the fair. Pre-ordering allows you to skip the queues and enjoy larger discounts, which is more than great when you’re heavily pregnant.

There are some special activities you can look forward to at the Baby Baby Fair, such as lucky draws happening every 2 hours as well as a stroller park where you can test-drive strollers of different brands on a variety of terrains.

Aside from the mega fair that they organise, Baby Baby Exhibition also regularly does giveaways on their facebook page through the year.


Mothercare Baby Fair (9 to 13 Jan 2019)

The Mothercare Baby Fair is held once a year at the Mothercare flagship store at Harbourfront. In terms of brands, it is not as many as they mainly showcase the Mothercare brand and their partner brands. Regardless, there are over 400 brands and you can log on to Mothercare website to check them out. Past discounts were up to 70% off and early-learning toys were at half price. There was also a 15% discount storewide.

Mothercare Baby Fair typically gives out freebies including free strollers depending on the different spending tiers. And, if you are a Mothercare VIP member, you get further discounts. The baby fair has great deals on toys, strollers, car seats and baby cots. To save your time, there’s an electronic queue system to avoid the queues.

Mothercare also appears as an exhibitor at other baby fairs regularly so you can look out for their presence.


Is it actually cheaper to buy from a baby fair?

At this point, you probably want us to just tell you if the discounts are baby fairs are worth the jostle with a crowd of pregnant women.

Well, the truth is, online supermarkets regularly have sales so you can compare online on RedMart (Lazada) or Qoo10. Don’t expect everything to be cheaper at baby fairs. The benefit of a baby fair is that you get to see a huge variety of baby and children goods and services all in one space and compare quality and prices.

With baby fairs boasting discounts up to 90%, you can still expect to find a good bargain – even on items with bigger price-tags. For example, a Graco stroller originally priced at $964 went down to $299 and a SmarTrike Ski Scooter originally priced at $299 went down to $79.

But you probably need to head down at the right time to snatch such good deals, and if you don’t need the item, we don’t recommend just buying blindly just because prices are slashed.

There are some baby essential items that you can get for a cheaper price if you do a pre-order or a bulk buy at baby fairs, such as diapers, wet wipes, and infant formula. However, babies grow quickly, so don’t go crazy. If you intend to buy a lot, buy for a mix of different stages for the baby as your baby can outgrow a certain diaper size or a certain infant formula quickly!

While many of these fairs use the fear of loss tactic to get you to spend, it seems like baby fairs are now held almost every 1 to 3 months. Unless your baby is about to pop the very next month, take your time to really assess what you need and keep to a fixed shopping list when you head down to avoid overspending.

Which do you think is the best baby fair out there? Share your comments with us below.