Everyone wants to get noticed right? When it comes to your career, you know you’re being recognized every time your boss thanks you personally for a job well done. And if you have a socially awkward boss, he can recognize you through promotions and a decent raise each year (speaking of raise – don’t forget to read how to determine your market value Pt.1 & Pt.2 before saying the “R” word to your boss).
However, what can you do if your boss doesn’t notice your workplace contributions? If that’s the case, you’re in a bad situation – because a boss that doesn’t notice your work is more likely to take you for granted.
Yep, I’m saying that a boss who overlooks your contributions is more likely to give you low pay raises and pass you up for promotion. However, there’s a way to go from being the “invisible” man at your company, to being a rock star who gets noticed AND pursued by other employers!
I’m talking about using the power of technology to get your name noticed by thousands of people in your industry.
I’m talking about LinkedIn.
Yeah, It’s About Time You Updated Your LinkedIn Profile
When was the last time you updated your LinkedIn profile? If your LinkedIn profile hasn’t been updated since the last General Election or worse, you have no LinkedIn profile – you should remedy that situation ASAP!
I’m serious – LinkedIn just might be the most powerful way of getting noticed by other employers.
That’s because hundreds of recruiters, talent agents, and HR professionals are always checking LinkedIn, looking out for professionals who have the skills and experience they are seeking.
Curious about what you can do to get noticed on LinkedIn?
Here are 5 incredibly easy ways to ensure your LinkedIn profile gets noticed by employers:
#1 Use a Professional Photo
The simplest adjustment you can make on your LinkedIn profile also happens to be one of the most important. Why? Because having a photo increases the probability of your profile being viewed by 7X!
Yes, the type of picture you put up on your profile matters – it must be professional. No, I’m not saying you need to put a professional studio photo on your profile (although it certainly won’t hurt!).
I’m just recommending that you put a tasteful and professional looking photo on your profile. A headshot will do, but if you want to be a bit more eye-catching, try placing a photo that shows you at work (ex. if you’re an architect, a photo showing you working on a draft will work).
#2 Share Your Expertise
Another simple way of growing industry awareness of your professional expertise is through sharing your previous work and original content via LinkedIn. Of course, this task is often not as simple as it sounds – as it will take hours to put a portfolio together or write industry-related articles.
However, the time you spend will justify the end result – the growth of your personal brand and professional profile.
You can share your expertise with the following actions:
- Sharing your portfolio on your profile
- Sharing your knowledge through written content (blogs, articles, infographics, etc.)
- Joining the discussion with other professionals on industry-related topics (LinkedIn groups)
By sharing your projects, content, and professional viewpoint, you can establish yourself as a subject matter expert – making it easier to build your network AND get noticed by employers.
#3 Forge More Connections
Networking is a huge part of career-building. There’s a famous saying that goes, “it’s not what you know, it’s WHO you know.” That statement isn’t completely true, but it’s about 90% true, as many jobs nowadays are attained through networks – both personal and social.
That’s what makes LinkedIn so handy – you can build your social network without even having to buy someone a drink or give your name card, making it the perfect networking tool for those of you who are a bit socially awkward. Although you should still try to personally network whenever possible.
The easiest way to build up your connections is to add people who you have previously worked with. You can also add industry-related professionals working for companies you admire to not only build a relationship, but enquire about what it’s like to work there – a very useful strategy.
The other reason you should forge as many connections as possible on LinkedIn is because the more connections you have, the easier it will be for you to show up on searches. The more searchable you are, the easier it will be for people to connect with YOU.
#4 Exchange Endorsements and Recommendations
This LinkedIn optimization strategy involves getting your connections to “endorse” certain work-related skills that you consider yourself to be proficient in. For example, if you’re in Business Development, you should definitely add skills such as “client relationship,” and “presentations,” to your profile.
Another powerful way to optimize your profile is to get endorsements for your expertise from other industry professionals and clients. This is basically a LinkedIn’s version of a “letter of recommendation” that will appear prominently on your profile.
What’s the easiest way to get both endorsements and recommendations?
Start by asking your closest friends and clients for them! Once you’ve exhausted your own personally known contacts, you can start endorsing the skills of some of the contacts you don’t know well – they’ll usually return the favor.
#5 Fill Out Your Profile Information
The biggest obstacle to having a kickass LinkedIn profile is having a profile that’s incomplete! As painful as it is to spend a few hours doing it – you must fill out every detail LinkedIn asks for.
That means putting down all of your relevant work experiences (some experts suggest not putting down anything more than 10 years old, but if it’s relevant, why not?), your education, awards, associations, and a keyword-rich summary.
Recruiters and HR professionals scan information very quickly, so if you place relevant industry keywords/buzzwords in your profile summary, you’re more likely to get noticed a lot faster.
Also, keep in mind that your LinkedIn profile is also indexed by Google, giving you another reason to really pay attention to what keywords you’re using. And the more specific you are in your wording, the better.
For example, if you’re a graphic designer working with print media, you might want to refer to yourself as a “print publication designer” instead to separate yourself from the pack. Plus, you make it easier for recruiters and employers looking for a print publication designer to find you!
Final Note: Have plenty of career questions that need answering? Don’t forget to check out our extensive collection of career-related information on the MoneySmart Learning Center today!
How important do you think LinkedIn is when it comes to your career progress? Share your thoughts and experiences with us on Facebook! For even more useful information on everything personal finance, visit MoneySmart today!
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