Nobody’s got time to go to the supermarket anymore, which is why being able to shop for groceries from NTUC Fairprice or Sheng Siong online is such a lifesaver.
For a long time, Fairprice On (NTUC FairPrice’s online grocery site) was budget shopper’s go-to place to shop for groceries online.
But shortly after, Sheng Siong opened their own online shop, romantically-named AllForYou. Given the fact that their prices are known for being some of the lowest in town, Sheng Siong is probably a huge contender in the online grocery scene.
So, which is better?
Price comparison between Sheng Siong Allforyou and NTUC Fairprice Online
We compared the prices of some popular products which are being sold on both sites.
|Product||NTUC FairPrice On||Sheng Siong Allforyou|
|Dove Body Wash – Beauty Nourishing (1l)||2 for $15.45||2 for $13.50|
|Colgate Maximum Cavity Protect Toothpaste (2 x 175 g)||$5.95||$4.10|
|Kikkoman Premium Soy Sauce (600ml)||$3.20||$2.95|
|Frezfruta Nonya Kaya (425g)||$2.15 (on discount from $2.65)||$2.15 (on discount from $2.65)|
|Nong Shim Shin Ramyun noodle soup (5x120g)||$4.35, current offer buy 2 and get $0.75 off||$4.35, current offer 2 for $7.95|
|Seng Choon Lower Cholesterol Eggs (10 pieces)||$2.75||$2.85|
|Meiji Fresh Milk (2l)||$5.80 (on discount from $6.35)||$5.80 (on discount from $6.35)|
As you can see, there is surprisingly little difference in the price of products offered at both supermarkets.
So why does Sheng Siong have the reputation of being cheaper? That’s because their product range skews towards budget offerings.
So if you plan to stick to the exact same brands and products, there is little incentive to switch to Sheng Siong.
On the other hand, if you’re willing to choose cheaper alternatives (particularly with regard to meat, vegetables and fruit), you can indeed save a bit.
Delivery fee for Sheng Siong online vs Fairprice On (NTUC Online)
|NTUC FairPrice On||Sheng Siong Allforyou|
|Free shipping||At least $60||At least $100|
If you’re a budget online grocery shopper, you’ll likely want to gun for free delivery by hitting the minimum spend. In this regard, NTUC Online wins because you only need to spend $60 to get free shipping. There’s also a “Click and Collect” service where if you spend at least $40 (you place your order and then pick it up at the supermarket).
Sheng Siong is more suitable for larger families. You can get free shipping for orders of at least $100.
Product range at Sheng Siong (online) vs Fairprice On
While NTUC FairPrice’s site is known for its wide selection of products, Sheng Siong seems to have pulled out all the stocks and now offers a variety that seems just as generous.
For fresh apples, NTUC Fairprice offers 15 types of apples, anything from Organic Pacific Rose to Italia Ambrosia Apple. Sheng Siong offers 10, featuring the common ones like China Fuji and Royal Gala.
As for fresh chicken eggs, NTUC Fairprice carries a staggering number of 27 options while Sheng Siong has 11.
Sometimes, Sheng Siong’s range is slightly wider. For fresh broccoli, NTUC Fairprice offers 1 type: Gold Australia, while Sheng Siong carries both Australia/China broccoli and broccolini from China.
NTUC Fairprice does not have fresh beef, while Sheng Siong has fresh minced beef. But for frozen beef, NTUC Fairprice carries more types than Sheng Siong online.
In general, NTUC Fairprice’s range is much wider than Sheng Siong. The main qualitative difference is that NTUC FairPrice carries more premium and organic products, which is in line with their in-store offerings. Sheng Siong’s online AllForYou’s product range skews more towards the budget side.
On a side note, some customers claim that Sheng Siong fresh produce is less fresh. That could have something to do with their product range, which is fair—you pay less because you are essentially receiving a different product.
Ease of ordering at Sheng Siong online vs Fairprice online
The two websites are arranged in a similar fashion, with categories neatly listed out in the left sidebar. Fairprice On’s fonts look slightly more pleasing to the eye while Sheng Siong online shopping site looks a bit dated.
The format of both sites is almost identical. You navigate using the categories on the left or by searching for your products using the search bar. Add items to your cart and check out when you’re done. Both sites require you to create an account to effect a transaction.
The Sheng Siong online AllForYou site does, however, have one big flaw—many of the products often not identified by their full brand names. This makes using the search bar a pain.
For instance, on AllForYou, Seng Choon eggs are labelled as “SCF eggs”. If you search for “Seng Choon”, you get nothing. Doing the same on the FairPrice site would enable you to obtain a full list of Seng Choon Farm products.
Both sites offer very similar experiences—competitive prices, an easy-to-use online shopping experience and free delivery.
Ultimately, Sheng Siong’s main competitive advantage in real life is the same as online. Those who are more price sensitive and prefer to select cheaper products even if it means switching to less established brands should consider switching to Sheng Siong online, on the AllForYou website.
However, if you don’t plan to change your consumption habits at all, then stick with NTUC FairPrice’s online shopping site. The prices of like products aren’t very different, and it’s a lot easier to qualify for free shipping.
Which credit card to use for online groceries?
When trying to choose a credit card that can maximise cashback/airmiles/rewards, you’ll want to look for cards that reward you for grocery spending (but make sure online groceries count), OR cards that award you for online shopping.
Also look out for cards that reward you for shopping at FairPrice or Sheng Siong specifically.
Here are some cards you might want to consider:
- Citi Cash Back Card – 8% cashback at supermarkets and grocery stores, including food and grocery delivery when you spend $888 in a month.
- POSB Everyday Card – 5% cashback at Sheng Siong, whether online or off, with a minimum spend of $700 per month.
- HSBC Revolution Card – 5X Rewards Points for online spending with no minimum spend and no cap on number of rewards points earned.
- S$1= 10 Points
- S$1= 4 Miles
- Min. Spend
Supplementary Card Promo:
Get up to S$150 cash back (S$30 per supplementary card, up to maximum of 5 cards).
Shop at NTUC FairPrice? Use MoneySmart promotions to get vouchers.
Love shopping at NTUC FairPrice and are also in the market for a new credit card? You can sign up for a credit card via MoneySmart and get shopping vouchers from NTUC.
Have you shopped at NTUC FairPrice or Sheng Siong online? Share your reviews in the comments!