Here’s How Much Discount I Can Get When I Shop During the Amazon Prime Day Sale on 13-14 Oct

Amazon Prime Day sale 2020 is happening on 11.11 on Amazon Singapore at

Editorial Guidelines Amazon SingaporeOnline shopping has become a routine in my life, even more so with this “new normal” of stay-at-home activities that Covid-19 has brought about.

I’m always ready for a sale — 7.7, 8.8, 9.9… bring it on. My virtual shopping basket is perpetually filled with items that I hope to own — only if the price is right, of course. Once the right figure appears, I’m all primed to hit checkout and pay.

But not all sales are created equal. There’s the occasional 10% off promotion, but seasoned shoppers will know to hang on for the main event for the deepest discounts.

Some highly-anticipated events are Black Friday on 27 Nov, 11.11 AKA Singles Day in China — and of course, Amazon Prime Day, whose date is always a mystery until it’s heard straight from the horse’s mouth.


A short primer on Amazon Prime Day and its Singapore debut

In 2015, Amazon introduced Prime Day as part of its 20th anniversary celebrations. Exclusively for Prime members, Prime Day is a 48-hour full-on deals fest where tons of items go on sale, on top of existing Prime member perks such as free delivery and exclusive access to other Amazon services.

When Amazon first came here in Singapore in 2017, Amazon Prime members enjoyed Prime Day with Prime Now for 2 years. This year’s Prime Day will be different — Prime members can also shop on, a dedicated Amazon Singapore site that was launched last year.

In my opinion, Prime Day this year comes at a perfect time so we can snag Christmas gifts for our friends and family at fantastic prices. And you don’t need to worry about clashing with November sales events, a possible delivery bottleneck…and your presents arriving late.

Psst… this year, Prime members get to pick from thousands of deals across products from many of our favourite brands. Think big names like Dyson, JBL, Fitbit, as well as small- and medium-sized businesses like home-grown cult skincare brands PORCELAIN and Dr Plant.


How much will I save from shopping the Prime Day sale?

Amazon Prime Day sale 13-14 Oct 2020 Amazon Singapore Amazon.sgI don’t know about you, but ahead of the Prime Day sale, I’ve already got a couple of items chilling in my cart. Doesn’t it just seem like the most magical moment when the clock strikes 00:00 on sale day and everything becomes a fraction of the original price?


What’s in my Prime cart:

Item Savings
Braun Series 3, 300s Electric Shaver for Men/Rechargeable Electric Razor, Black Up to 60%
Fitbit FB413BKWT Inspire HR, White/Black Up to 37%
JBL Flip 5 Portable Waterproof Speaker, Black Up to 35%
La Roche Posay Effaclar Foaming Purifying Gel, 200ml Up to 50%
Cocolife Coconut Water, 330ml x 12 Up to 40%
Kodak Mini Shot 2 Retro Portable Wireless Instant Camera & Photo Printer Up to 40%
*PORCELAIN Revitaleyes Multipeptide Silk Mask (6pc) Up to 30%
*Dr Plant Hydration Facial Sunscreen Lotion, SPF 50+ (50g) Up to 30%
Sukin Botanical Body Wash, 1L Up to 60%
Ergobaby Omni 360 Playtime Baby Carrier, Pink Up to 50%

*products from small- and medium-sized businesses

In addition to big brand items, I’m also getting some items from local small- and medium-sized businesses like Dr Plant and PORCELAIN — I like that supports these companies through a dedicated Amazon’s SMB storefront where you’ll find hundreds of deals across healthcare, skincare to baby care.


How to prepare for the Amazon Singapore Prime Day sale & what to expect

Amazon Prime Day sale 13-14 Oct 2020 Amazon Singapore Amazon.sgFirst, you’ll need to be an Amazon Singapore Prime member to shop this exclusive sale. Fret not if you aren’t one yet because has a free 30-day trial of its Prime membership that you can sign up for (usual price: just $2.99/month, cancel any time — that’s cheaper than a 1L carton of fresh milk!).

In addition to getting a free pass to all these deals on 13-14 October 2020, Amazon Prime members can enjoy:

  • Free shipping (even on products from US) and fast delivery (as speedy as next day delivery for products from, and 2-hours delivery on fresh groceries and essentials from Prime Now) on Prime Now and
  • Free movies & TV shows on Prime Video (think of hot Amazon Original favorites like The Marvelous Mrs. Maisel, Fleabag, The Boys, The Expanse and more)
  • Free games on Prime Gaming (a selection of free games every month, access to free in-game loot and a premium experience on Twitch) 
  • Early access to deals (in addition to Prime Day, Prime members also get exclusive early access to Amazon Lightning Deals 30 minutes before other customers)
  • And more!
If you can’t wait for Amazon Prime Day and need to do some pre-event shopping, here are some early deals to enjoy in the lead up to the main event:

  • 9-10 October 2020 — Save up to 35% on select Consumer Electronics
  • 11-12 October 2020 — Save up to 40% on select Beauty, Health, Household and Personal Care appliances

From now until 12 October 2020:

  • Save up to 44% across headphones, speakers and wearable technology
  • Save up to 30% on Home and Kitchen 
  • Save up to 30% on for two or more on selected video game titles
  • Save 20% on Bestsellers in Books

If you’re a Prime member, here’s what you can expect on Prime Day:

    • 48 hours of exclusive shopping for Prime members — get the best deals on thousands of products on and Prime Now including these deals:
      • Save up to 45% on select Baby products 
      • Save up to 60% on select Beauty, Health and Personal Care products
      • Up to 20% off select bestselling books
      • Save up to 40% on select Electronics 
      • Save up to 40% on select video game products and titles
      • Save up to 40% on select Groceries 
      • Save up to 50% on select Home & Kitchen products 
      • Save up to 40% on select Pet supplies
      • Save up to 40% on select Toys and Games
  • New deals launching every 4-6 hours
    • Snag e-Gift Cards at a steal — Prime members who purchase at least a S$50 e-Gift Card in a single transaction can receive a bonus S$10 e-Gift Card (that’s +20% value, and these e-Gift Cards make splendid X’mas gifts), while stocks last
    • Bank promotions — All Prime members are entitled to a S$25 e-Gift Card on a minimum spend of S$150 on when using 1) a Mastercard credit card for purchases on 13 October and/or, 2) a DBS credit card on 14 October.
    • 10 new categories of products on — millions of items added in new categories such as Gardening, Furniture, Jewellery, Musical Instruments, Luggage, Scientific Supplies, Watches and more
  • Top deals from Amazon US — including brands like Adidas, Calvin Klein, Garmin, Razer, and more available from Amazon International Store
  • Curated selection of deals from SMB retailers in categories such as home and home improvement, electronics, kitchen and dining, health and personal care, toys and games, groceries and more

Amazon Prime Day 2020 What's Your Shopper PersonaExcited much??? While you wait on the edge of your seat for Prime Day to happen, you can discover your shopping personality with’s fun Shopper Persona quiz, and receive personalised shopping tips so you can make the most out of your Prime Day shopping spree!

In case you can’t already tell, I’m a Kiasu Shopaholic — so I’ve been told to consider opting for products shipped and sold by Amazon SG so I can get my items delivered within the next day (because I’m a Prime member). This way, I won’t need to keep waiting by the door for all my star buys to arrive! 

You can also join the Prime Day Wish List Giveaway from now until Oct 14 2020 and stand a chance to win a S$1,000 Amazon e-Gift Card.

Remember to sign up for your free 30-day trial of Amazon Singapore Prime membership to fully experience Prime Day on 13-14 October 2020. Happy shopping!