5 Finfluencers You Should Follow: Top Finance Influencers in Singapore

These days, you can learn anything online. In today’s digital age, we can plan entire trip itineraries without ever leaving TikTok and learn how to change a car tyre simply by following a YouTube tutorial. My friends scour social media for BTO flat renovation tips, and save wedding inspo pictures to their Pinterest board as habitually as they drink their morning coffee.

But perhaps one of the biggest areas in which social media has influenced the way we live is money. Finfluencers abound, and Singaporeans are diving deep into the content they put out—according to a new MoneySmart study, over half (51%) of Singaporean adults now turn to social media for financial advice, and 44% reported that social media has helped them expand their financial knowledge.

 

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Here’s a look at 5 finfluencers who are making waves among Singaporeans.

5 Finfluencers to follow in Singapore

1. Chris @HoneyMoneySG
2. Danielle Teboul, @expatfinances
3. Jiax The Piggy Banker
4. Lisa’s Adulting in Singapore
5. The Weeblings
6. How should we think about finfluencers?

 

1. Chris @HoneyMoneySG

 

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Chris Chong is a full-time content creator with over 35,000 subscribers on YouTube and over 15,000 followers on Telegram. He’s trying to FIRE—Financial Independence, Retire Early—by the time he turns 35. His exact target? To have US$1 million in his investment portfolio by that time, a goal he set back in Nov 2021.

Chris is most active on YouTube, and regularly posts guides on anything from maximising your CPF Medisave account to the best credit cards to use on public transport. About 2 weeks ago (as of the time of writing), he also gave his followers an update on his US$1 million goal—he’s about 75% of the way there, meaning he’s amassed an impressive US$750,000 so far and is well on track.

I like that Chris covers a wide range of topics suited for different groups of people. If you want to dive deep into investments, he shares his tips and experience investing in stocks and ETFs, and even has absolute beginner guides if you’re just getting started. If your current focus is buying or renovating your house, Chris shares his advice on upgrading from an HDB flat to a condo, brings us on an empty 4-room BTO house tour, and gives his take on whether epoxy grouting is worth the money.

Check out Chris @HoneyMoneySG on YouTube.

 

2. Danielle Teboul, @expatfinances

 

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This one’s for the expats in Singapore. Originally from the UK, Danielle Teboul has been there, done that, and is now on a mission to help fellow expats navigate the financial landscape in Singapore. She covers a wide range of topics, including investing, budgeting, CPF, and more. If you’re looking to move to Singapore and need help understanding money matters in a local context, her content is a great starting point. She’s been through the same struggles, making her a good resource to tap on if you have specific questions that only an expat might have to think about.

Danielle posts long-form articles regularly on her blog, and also creates bite-sized content on Instagram and Facebook in the form of infographics. Unlike the other finfluencers on this list, she doesn’t post videos of herself. However, she does invite you to connect with her; she’s also a private wealth manager. 

Check out Danielle’s content on Instagram, Facebook and her blog.

 

3. Jiax The Piggy Banker

Jiax is a local travel and finance content creator who posts hacks and tips on TikTok. He’s amassed over 11,000 followers on the platform who share his passion for travel and how to do it in a cost-effective way.

I think Jiax’s content is perfect for his chosen medium. Each TikTok is generally less than a minute—the perfect length of time to cut to the chase and explain what the travel hack gets you, and how to do it. 

However, don’t mistake Jiax the Piggy Banker as a general personal finance finfluencer. He’s more like Jiax the Travel Hacker—you’re not going to get deep dives into investing in ETFs or how to diversify your portfolio on Jiax’s page; he is all about travel and miles-earning hacks. Think topics like how to stack 13 miles per dollar on your travel bookings, or little-known Bali flight hacks to get a premium flight at budget airline prices.

Occasionally, Jiax also touches on topics like how to earn cashback on large purchases like a wedding, or basics of how to start investing. However, the bulk of his content remains focused on travel hacks.

Check out Jiax the Piggy Banker on TikTok.

 

4. Lisa’s Adulting in Singapore

Here’s a finfluencer you might not have heard of. Lisa of Lisa’s Adulting in Singapore is a YouTuber who makes videos on everyday money topics—saving, budgeting and the like. She slips under the radar because she isn’t active on TikTok or Instagram, but I like her clean, in-depth videos—and so do her 30,000 subscribers.

Unlike @KelvinLearnsInvesting, Lisa doesn’t go in depth into stuff like investment portfolios and online brokerage guides. These don’t constitute her main content areas. Instead, Lisa is a great starting point if you’re just beginning your personal finance journey and need tips on how to budget your salary or how to frame your mindset on money.

Lisa has also purchased and renovated an HDB flat, and she’s detailed her experiences on her channel. Think of her videos as money diaries instead of strict instructional guides; these strategies are what have worked for her, and you can see if they’ll work for you too. It’s important to me that finfluencers share experiences instead of dictating how one should or should not manage their money. They should expand your knowledge, but ultimately you make your own financial decisions. That’s exactly what Lisa does—go check her out.

Check out Lisa’s Adulting in Singapore on YouTube.

 

5. The Weeblings

 

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The Weeblings comprise sibling duo Sara and Aaron Wee, who are on a mission to reach $1 million. They’re most active on TikTok, where they document their journey in the form of bite-sized content on saving, stocks, crypto, credit cards, and anything personal finance.

I met one half of the Weeblings at an event once—Aaron—and found out that although he’s introverted, he was the one who started posting on social media. He told me that that’s the thing about introverts like himself—although they may not enjoy meeting a ton of new people in person, talking to a camera comes much easier.

The Weeblings post mainly on TikTok, though you can also find them on Instagram. Because of the nature of these platforms, their content tends to be shorter and more digestible for those with limited attention spans (looking at you, Gen Zs). The downside is that they don’t go into as much depth as one might in a 10-minute YouTube video, but the plus side is that you can learn a lot spending just 10 minutes scrolling through their TikTok page. I also like how engaging they are, and find that they speak to their audience in a way that makes me feel like even an investment noob is welcome.

Check out The Weeblings on TikTok.

 

6. How much should we trust finfluencers?

Finfluencers can be a fantastic source of knowledge and inspiration for managing your money. They simplify complex topics, share their personal experiences, and offer practical tips to help you navigate investing, saving, budgeting and more. Their relatable content often provides a great starting point for learning about financial strategies and exploring opportunities you might not have considered.

However, remember that what works for them may not work for you. Everyone’s financial situation, goals, and risk tolerance are different. Blindly copying their strategies without understanding the risks or aligning them with your circumstances is a recipe for disaster. Worse still, you may even get cheated if you blindly trust everything you consume online—according to our MoneySmart study, 16% of Singaporeans fell victim to a financial scam. The study also found that 16% lost money from poor investments.

Use finfluencers as a resource to broaden your knowledge and spark ideas, but always research independently and consult reliable sources before you make a financial decision. At the end of the day, your financial journey should be tailored to your specific needs. Own your own money decisions!