5 Makeup Brands To Buy in Taiwan – MKUP, My Beauty Diary & More

what to buy in taiwan

I don’t know about you, but I have a lot of confidence in Taiwanese beauty and makeup products. You would too if you’ve ever seen those trending videos of Taiwanese girls and their 180-degree transformations… they take dolling up very seriously.

There’s also a hit TV programme called Queen (better known by its Chinese name, 女人我最大), which features some of their local cult products. If you’re headed there soon, here are some of the more popular beauty items to buy in Taiwan.



What to buy in Taiwan – face masks, makeup & more

From skincare products like sheet masks to makeup like eyeliners and eyeshadow, here are some of the top beauty products from Taiwan:

Popular beauty products from Taiwan Price in Taiwan Price in Singapore
My Beauty Diary sheet masks NT250 ($10.90) $16.90 at Guardian & Watsons
Dr Morita black sheet mask NT147 ($6.40) $16.80 at Guardian
MKUP real complexion cream NT580 ($25.20) $45.90 (now on sale for $34.90) on MKUP.sg
Miss Hana eyeliner pencil NT199 ($8.70) $14.90+ on Lazada and Qoo10
1028 Cosmetics eyeshadow NT119 to NT780 ($5.20 to $33.90)
1028 Cosmetics foundation NT480 ($20.90)
Kai Deluxe glow balm foundation NT1,080 ($47)
Kai Deluxe CC cream NT780 ($33.90)

The Taiwan dollar (NT) is converted based on today’s exchange rate (S$1 = NT23).

Some are available in Singapore, but they’re very much more expensive – at least 1.5X the price.


1. My Beauty Diary & Dr Morita – sheet masks from under S$1 /pc

Let’s start with the obvious ones – Taiwan is known for their sheet masks, the most popular of which is by My Beauty Diary (MBD). MBD masks are known to be effective – whether it’s for brightening or moisturising – while remaining very affordable.

my beauty diary what to buy in taiwan

The sad thing is that MBD masks are relatively expensive in Singapore. They cost $16.90 for a box of 8 at Watsons & Guardian, which is over $2 per piece. In Taiwan, however, it’s 2/3 the price at NT250 (S$10.90).

Another popular brand is Dr Morita. Like MBD, it’s also available in Singapore, but only at Guardian, where the popular hyaluronic acid black mask is $16.80 for 7 pieces. In Taiwan, it’s even cheaper than MBD – it’s NT147 (S$6.40), which is under $1 per piece.


2. MKUP – real complexion cream at S$25.20

Although MKUP has a range of both, it’s more known for its makeup rather than the skincare products. The most popular product is the real complexion cream, which is described as a kind of miracle cream.

mkup real complexion cream what to buy in taiwan

It sits somewhere in between skincare and makeup, because it supposedly is a super rich moisturiser, but also helps to whiten and even your skin tone – kind of like a CC cream.

MKUP is available in Singapore via the direct distributor (mkup.sg), where the real complexion cream is $45.90 (now on sale for $34.90). If you get it in Taiwan, it’s NT580 ($25.20).


3. Miss Hana –  eyeliner from S$8.70

Miss Hana is another affordable Taiwanese makeup brand that can be found at most drugstores like 86 Shop in Taiwan. They’re known for their eyeliners.

miss hana eyeliner what to buy in taiwan

The 24h waterproof gel eyeliner pencil is NT199 (S$8.70). Unlike the above two, Miss Hana is not available in Singapore stores – although you can find it via third-party resellers on Lazada and Qoo10 (typically $14.90 and up).


4. 1028 Cosmetics – eyeshadows from S$5.20

1028 is a Taiwanese makeup brand that has many beauty junkies raving about their eyeshadow and foundation products.

Occasionally, 1028 has massive sales, making it all the more affordable.

If you get the single pans of eyeshadow, prices are as cheap as NT119 (S$5.20). However, as usual, it’s more value-for-money to get a palette (6 to 12 colours, from NT150 (S$6.50) to NT780 (S$33.90)).

The luminous high cover foundation retails at NT480 (S$20.90).

I vaguely remember seeing 1028 at Sasa before, but now that I’m looking for it, I cannot find it. It’s also no longer on the Sasa website’s brand listing.


5. Kai Deluxe – “celebrity” glow balm foundation at S$47

If you follow the Taiwanese makeup scene, you’d know Xiao Kai Lao Shi, who is a celebrity makeup artist. As you can probably guess from the name, Kai Deluxe is his makeup line, which explains why it’s so much more expensive than the rest of the drugstore brands in this list.

kai deluxe what to buy in taiwan

The most popular item is the Kai Deluxe glow balm foundation bb cushion, which is NT1,080 (S$47). That’s super expensive, even more so than cult favourites like the Laneige bb cushion ($59).

The CC cream is also very popular (NT780 / S$33.90).

Kai Deluxe is not available in Singapore, but I did a search and found people selling the glow balm foundation for $60+ on Carousell.


What are some other holy grail makeup products you recommend buying back from Taiwan? Tell us in the comments below!